Tuesday, April 27, 2010

Cloud Vs. On Premise Storage

Can two brothers reconcile their differences and work together in a state of hybrid bliss?

This film was a blast to make. Brett Marty and I produced this for i365, a data storage and protection company. After throwing around a few ideas about our approach, we settled on a fake movie trailer that plays up their relationship in a very dramatic way. Pretty hilarious stuff when combined with the cumbersome costumes. Here is a pic of Brett and I working hard:

To get the big movie feel we shot on a Canon 5DmkII and my Canon 7D with a 50mm 1.4 and a Sigma 10-20mm. I was very impressed with the 5DmkII combined with 50mm. We utilized the 1m Glidetrack both horizontally and vertically, putting as much subtle movement on our shots as we could. The next step was the editing. Lots of quick multishot sequences, fades, and sound design. I've always loved shooting and editing trailers, so editing this felt very natural once we figured out the feel of the piece.

I also wanna give a shout out to Henry Dombey, who recorded our sound and boom op'd. Stay tuned for additions to this video series! And if you like this, tweet it to your friends! Thanks.

-Jesse Tarnoff

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