Monday, July 26, 2010

Announcing: Sandbox Love!!!

It's finally here! I've been building towards launching a wedding film company for the past year, and I've finally got everything up and running. Take a look!

I should say a few things about the company. When I first started working in the wedding video industry, I was a little ashamed of what I was doing. Coming from a top film school, I felt like I wasn't owning up to my full potential; that I should be in Hollywood somewhere making real movies. Then something changed. I had a realization that wedding filmmaking, when done my way, is exactly what I want to be doing.

I get to tell meaningful stories again and again. My films aren't just entertainment... they are memories. I make films that matter. It's inspiring to know that each little cut I make in a film will be there, playing on their screens, in twenty years. Sons and daughters of my clients will grow up seeing these movies, catching a glimpse of what their parents were like on the happiest day of their lives. That I get to use my creativity and passion for this purpose, is truly amazing.

Sandbox Love is a company that strives to hit two feelings. The first is Love. But we're not going for Enya style here, we're talkin the fun, playful side. The cute quirks that make couples unique. Weddings are fun, and we want to capture that energy. The second feeling is Nostalgia. We want there to be a degree of reflection in our films. An air of sweetness, and sensitivity. I believe that feeling to be often overlooked in wedding videos, and I want to see what happens if I can capture that emotion.

Above all else, this is what I want to do. I have found my purpose. Sandbox Love.

Wednesday, July 14, 2010 Launches!!!

It's crazy. Through LaunchSquad I have gotten to work with some amazing companies. (Also is #34 on the Fortune 500 list... and I'm shooting and editing the video for their company launch. I mean, this video is going to be at the front of a huge movement. The launch is being dubbed the biggest launch in retail history, and I get to be a major part of it. How lucky am I? Here is the vid: is brilliant. You can bet I will be using their services for my toothpaste, floss, toilet paper, detergent; I mean, anything they HAVE that I NEED, I'll get from them. Wouldn't you?

I shot this with Brett Marty, mostly in New York and New Jersey. The warehouse footage is all from Reno and the kids stuff is from a shoot we did for a while ago. The major challenge in shooting the film was finding cinematic interview backdrops in the new Quidsi (parent company) office. And maybe dealing with the humidity of New York. I'm pretty happy with how this turned out. For a long time, I couldn't formulate a vision for how I wanted to edit the video. Then I found a pace and a vibe that I liked, and it worked out.

Very very very excited to see how this video does! It's been posted on some HUGE outlets, one of which is TechCrunch!