Tuesday, June 29, 2010

The Yesterage - 48 Hour Film Project

My buddies and I have been doing this 48 Hour Film Racing thing for a little over a year now, and we love it. Going into it, I always dread the amount of work that is going to be required to meet my standards, because it often comes at the expense of sleep. But at the end of the 48 hours, when my body is numb and teeth are chattering from the absurd amount of caffeine in me, I feel an incredible sense of accomplishment. These weekends are by far the most productive weekends I'll ever have. In the words of Ben Tuller, who is on my team, "These are weekends I will actually remember." Troof.

Here was the assignment for this years SF race.
Genre: Fantasy (Awesome)
Character: GG Cook the Consultant
Prop: A Plate
Line: "You're not going to believe what happened."

So, ya...
I mean, our whole approach to these weekends is about having fun. We. Just. Want. To. Have. Fun. And we definitely do. But you're still probably asking "What in the world was that?" We'll leave that up for interpretation. Of course, one clue might be to watch the video that comes after this one, Nellius 5000 and Zupitron: Ultimate Battle Buddies.

The cool thing about this movie is that we made this entire thing in 48 Hours, WITH 4 PEOPLE! Our actors were our crew. That was it. We're extremely proud of our ability to make fun films look amazing, with the tiny crew that we have.

The only big difference between this online version and the version we turned in is the sound design. It's now properly mixed and I added a bunch of extra sound effects. We had all of the grading and editing done before hand, which is pretty incredible to think that we color graded in a 48 hour film. IMO, definitely worth it.

One question that was asked at the screening was, "How much of this did we prepare ahead of time?" The answer is, none of it. We fortunately had loads of props and locations from films we have made in the past. We shot this on a Canon EOS 7D with a very basic lens kit. Nothing too fancy... (we didn't get to utilize my macro lens). Hope you enjoyed it. I'm really hoping we're in the running for cinematography this year!

Swords, Power Tools, and Beer Definitely Mix

You guys have no idea how busy things have gotten. Well, maybe you do because you've seen I haven't added any new content to my blog. Well, this week will certainly have content! What have I been working on?

The major thing I have been working on is developing my new Wedding Film brand. It's a project I've been working on for almost a year, and it's finally getting to the launch point. Expect big news within a month, and a bunch of awesome new wedding films!

I've also been doing some commercial work for a candy store at Universal Studios. Very excited to show you what we came up with for them... footage looks legit.

I also made two videos for a huge author you may have heard of, Geneen Roth, who has been on Oprah twice now and has been at the top of the New York Times best seller list for a few months now. I also had some of my footage on Oprah, and had the first credit of the show go to me and Vitalie Ungureanu, who shot the videos with me.

I've also been working hard at my full time gig, LaunchSquad. Brett Marty and I have really pushed the video department far in the last few months. I have a bunch of content I am waiting to release regarding that stuff, just waiting for our clients to release the videos. Marty and I have been to Las Vegas, New York, Washington DC, and almost got to hit up Chicago. We're producing some very solid work, and are gunning to push into the advertising realm with some of our clients!

But for nowwwwwwww. Here are two more short videos I did for Shmaltz Brewing Company! Basically, just introducing the folks who are on the label's of Shmaltz' Coney Island Lager. To see the last video I made for them, and to see the equipment used, check it out here.

SOOO much stuff coming out this week! Stay tuned for the new 4QR98 Pass 48 Hour Film!!!

Friday, June 4, 2010

Diapers.com Fulfillment Center

This is pretty cool. I'm on a plane back from NYC where I was shooting for one of LaunchSquad's clients, Diapers.com. They just announced their new sister company, Soap.com. It's pretty sweet, it's basically an online store for everyday essentials and it delivers it to 70% of the country the next day, for free.

Here is one of the three videos we made for their launch presentation.

We shot this with Brett Marty up in Reno a few weeks ago. I actually had a lot of fun on that shoot. I got to hop onto one of those robots as it made it's way around the entire factory. At one point I actually got boxed in by 4 other robots loaded with stacks of Diapers boxes.

This video has got a lot of praise so far from media. It was posted to TechCrunch which was a nice outlet for exposure. Check it out here.

Also, major props to Nick Markham for doing a great edit. Stay tuned for the other videos. Very different content but solid films.

-Jesse Tarnoff