Tuesday, April 27, 2010

Cloud Vs. On Premise Storage

Can two brothers reconcile their differences and work together in a state of hybrid bliss?

This film was a blast to make. Brett Marty and I produced this for i365, a data storage and protection company. After throwing around a few ideas about our approach, we settled on a fake movie trailer that plays up their relationship in a very dramatic way. Pretty hilarious stuff when combined with the cumbersome costumes. Here is a pic of Brett and I working hard:

To get the big movie feel we shot on a Canon 5DmkII and my Canon 7D with a 50mm 1.4 and a Sigma 10-20mm. I was very impressed with the 5DmkII combined with 50mm. We utilized the 1m Glidetrack both horizontally and vertically, putting as much subtle movement on our shots as we could. The next step was the editing. Lots of quick multishot sequences, fades, and sound design. I've always loved shooting and editing trailers, so editing this felt very natural once we figured out the feel of the piece.

I also wanna give a shout out to Henry Dombey, who recorded our sound and boom op'd. Stay tuned for additions to this video series! And if you like this, tweet it to your friends! Thanks.

-Jesse Tarnoff

Wednesday, April 21, 2010

Shooting in Las Vegas

A few weeks ago I got to fly out to Las Vegas for my job at LaunchSquad. One of our clients is a big deal in the surveillance world, 3VR. What their technology does is wild stuff. Rather than having hours of streaming surveillance video, 3VR categorizes the video data and makes it searchable. For instance, If I wanted to find a green car, all of the segments where a green car pass the camera would come up. It gets crazier. Two words: Facial Recognition.

So here is the video that we made for them. It's not about their technology, but testimonials and their experience at ISC West (International Security Conference).

I shot this with Brett Marty, my partner at LaunchSquad. We were shooting my 7D with a 85mm 1.2, 50mm 1.8, and 10-20mm 4-5.6 Sigma. The interview footage turned out great with all the pretty bokeh in the background. We also shot the Canon Vixia and used that as a second camera and our audio recording device. Que interesante! I really wanted to show off the capability of the DSLR's vs. Camcorders and I believe my point came across quite strongly. We've been authorized to get a full Canon 5DmkII kit. You know my motto: Production Value, Production Value, Production Value.

We went out one night and shot a bunch of Vegas B-Roll. We weren't sure what we were going to use it for, but we wanted to mess with the low light capabilities of the 7D and the 85mm 1.2. The vegas strip was the perfect place.

The second night we were there we did Vegas right. We made a lot of really good decisions and no streaks were broken. Well, maybe.

Saturday, April 3, 2010

Neda + Sati's Wedding WEEK Highlights

You read that right folks. My team and I have been following a week-long wedding event for Neda Rahimian and Sati Hillyer. My, what a week it has been. Take a look, I don't think this could be more epic...

I shot this with Rob Bagot and Nick Markham, an old buddy of mine from my Chapman days. The week began with a Persian Wedding, thrown by the bride's family in Beverly Hills. We had a great time filming with the family and I was very impressed by the beauty of the Persian ceremony. Up there we got a chance to meet Augie Chang, who absolutely rocked a photo shoot on Rodeo Drive.

That night we got to experience the meeting of different cultures. The reception had many elements of a traditional western ceremony, but with the energy and enthusiasm of the Persian and Indian families.

We then headed down to San Diego where it was the Groom's turn to host an event. Most of the guests were booked at the Westin in downtown San Diego, where my team also had the pleasure of staying. Because everybody was staying in the same hotel, both families had a chance to hang out all the time and really open up to each other. I felt like I was the luckiest wedding filmmaker in the world... seeing this occur over the week. What a story to tell!

On the day of the elephant parade, we pretty much choreographed exactly where our cameras would be and when we would reposition. I happened to be grabbing a shot while hoisting my monopod to Sati's level when a photographer snapped this picture of me. It just so happened that the picture made it onto the front page of the San Diego Tribune.

I chose the song because it had a very energized, but also sentimental, mood to it. I felt like, at the end of this week long experience for these families, something of a bittersweet mood would be appropriate.

There is so much to tell you guys about this wedding. I'm stoked to be a part of it. Major props to Jason Dean, the event planner, who really took care of use film guys and made sure we were able to get our shots. Here is an awesome article about the wedding.

-Jesse Tarnoff