Thursday, December 16, 2010

i365 Cloud Vs. On-Premise Episode 2

Here is another video we shot for one of our client's at LaunchSquad. You may remember Episode one of Cloud vs. On-Premise.

Brett Marty and I had so much fun making this video. Something about having a giant Cloud costume in the streets of San Francisco makes the vibe of the shoots very low key and fun. We shot a bunch of other fun stuff that didn't make it into the video, but we're hoping to use it in the future.

Editing this film was a difficult, as there were a lot of considerations to make about what each scene said about the company's messaging. We wanted it all to work with the idea that a cloud storage solution mixed with an on-premise solution is the best option. A hybrid.

I'm happy with how it came out. I'm hoping we get a chance to up the ante even more in the next one. I see a lot of potential in putting our characters in some very dramatic situations and locations.

Here it is in action:

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