Wednesday, September 29, 2010

J Hilburn - Revolutionizing Men's Clothing

About a month and a half ago I rolled to Dallas to film for an up and coming men's clothing brand called J. Hilburn. What they do is pretty awesome, and I had a blast getting to know the guys behind the idea. Check out the video, I think it does a good job of explaining how their business model works, and why they are able to offer top of the line custom clothing for less than half the cost.

I shot this with Vitalie Ungureanu, who's quickly becoming my go to shooter. Both days we shot were scorchers, luckily the 7 million dollar mansion we were shooting in was pumped with AC that felt almost as valuable. We used two 5DmkII's, an assortment of lenses, and the 'ol glidetrack. We got tons of good footage, some of which you might see more of. Every interview we shot was just packed with soundbites. It was a very successful shoot.

Going into filming, I knew that I wanted to include some elements that made the video look a little more "magazine-esk." I had a couple of different aesthetic choices in mind, and we ended up going with a merging of the different looks. Nick Markham did the visual effects in the beginning of the video, as pretty much his first dive into After Effects. So excited to see how far we're going to go with motion graphics and visual effects. We've just begun.

Editing this puppy took a while; lots of late nights, chipotle, and scotch. But I think that we definitely got a winner here. I'm very proud of it.

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