Wednesday, November 4, 2009

Jeffrey Neal Photography Demo

Well. The first video of the Yosemite engagement shoot is here! This is a video I made for Jeffrey Neal of JNP Studios. Enjoy it. My approach to editing it is below.

Jeffrey Neal Yosemite Shoot / Demo from MetMedia Video on Vimeo.

In editing the video, I asked Jeffrey what kind of vibe he wanted the viewer to leave with. I had two ideas in mind. The first mood would be an excited, upbeat, energetic call to action. The second treatment would be more inspiring, airy, and insightful, leaving the viewer with a pensive/hopeful mindset.

Of course, Jeffrey wanted to do a mix. I actually secretly wanted to do a mix also, so I was ready for it. To create the inspired mood I picked a song that felt "cool" with some electronic elements. I then paced it out so that the video builds momentum in an energetic way. Using fast cuts and flashy transitions, I wanted to give it a modern feel. Jeffrey is a very hip, modern guy so getting this across in the video was essential.

The video is about how he runs his shoots. How does Jeffrey act on location? How does he interact with his clients? As you can see, he does everything in a fun way which makes for better photographs.

Stay tuned for the cut I created for Jared and Christy!

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