Men's Health and J. Hilburn

Here is a recent video I shot and directed for Men's Health. It was produced by LaunchSquad, and I have to say, it's a great piece.



Flew out to the Men's Health office in NYC and met up with Brian Boye and J. Hilburn's head of product, Jon Patrick. First, let me say that the Men's Health office is pretty rad. Yoga studio, lots of cool offices, and a pretty cool looking set of stairs right through the middle.

It was a fun shoot, despite my lack of sleep. One of the best outtakes I have ever witnessed occurred, and we all started roaring with laughter. I'm really happy with how the video came out and a lot of credit goes to the editor for compiling it into a great piece for Men's Health.

Client: J. Hilburn
Agency: Launchsquad
Creative Director: Brett Marty
Direction: Jesse Tarnoff
Writing: Brett Marty, Tessa Greenwood
Cinematography: Jesse Tarnoff, Joe Belack
Additional Footage: Jesse Tarnoff, Vitalie Ungureanu
Editing: Cory Leavitt

Lenses: 85mm 1.2, 24mm 1.4, 70-200 2.8, Sigma 105 2.8

J. Hilburn in Cancún!

This was a pretty rad trip that Brett Marty and I got to take. J. Hilburn, a company you guys now know all about, rewards it's top sellers with an annual rewards trip. This year, they headed to The Ritz Carlton in Cancun!

You can see that everything about this trip was a beautiful experience. Lots of fun, beautiful weather, and a chance for the partners to take a break from their lives back home.

Shooting this project was right up my alley. With all of the wedding and event coverage I have done with Sandbox Love, this felt like something that came totally naturally. The goal was to try to capture the feeling of the trip. You know, how were did the partners feel being there? Relaxed, free, positive, and with a hint of reflection. I think that really comes across in the video.

Also, it was a great chance to hang out with some of the folks I have been getting to know who are involved in J. Hilburn. I am continually impressed by the caliber of people in that organization and honestly believe they will soon be a fashion powerhouse. It's just awesome that I've been able to see their business grow into what it is now, and I can't wait to see it progress.

J Hilburn - Experience

Check out this video we made for one of my favorite clients eva. Since starting work with J. Hilburn, I've pretty much become an evangelist for their products and business. Love everything about my experience with them. Here is a video we made at Launchsquad to promote their custom clothing.

Obviously there is a lot of cool stuff that went into this video. Visual effects, sets, baller cameras, and lots and lots of practice. This was a pretty big production with months of pre-visualization. We had days of auditions to get the right guy, editing and pacing tests, visual effects tests. It's crazy how much pre-production and planning went into this thing.

Here is a video of the behind the scenes for The J. Hilburn Experience. It's mostly behind the scenes of production, rather than of pre-production and post. But it's still pretty cool.

If you want to take a look at one of the previous videos we made for J. Hilburn, check it out.

J Hilburn - Revolutionizing Men's Clothing

About a month and a half ago I rolled to Dallas to film for an up and coming men's clothing brand called J. Hilburn. What they do is pretty awesome, and I had a blast getting to know the guys behind the idea. Check out the video, I think it does a good job of explaining how their business model works, and why they are able to offer top of the line custom clothing for less than half the cost.



I shot this with Vitalie Ungureanu, who's quickly becoming my go to shooter. Both days we shot were scorchers, luckily the 7 million dollar mansion we were shooting in was pumped with AC that felt almost as valuable. We used two 5DmkII's, an assortment of lenses, and the 'ol glidetrack. We got tons of good footage, some of which you might see more of. Every interview we shot was just packed with soundbites. It was a very successful shoot.



Going into filming, I knew that I wanted to include some elements that made the video look a little more "magazine-esk." I had a couple of different aesthetic choices in mind, and we ended up going with a merging of the different looks. Nick Markham did the visual effects in the beginning of the video, as pretty much his first dive into After Effects. So excited to see how far we're going to go with motion graphics and visual effects. We've just begun.

Editing this puppy took a while; lots of late nights, chipotle, and scotch. But I think that we definitely got a winner here. I'm very proud of it.